What does unique mean?
Unique Selling Point, or USP, is one of the most over-used phrases in sales. Many organisations claim to have a USP, but what they actually means is that they have a selling point - something they do really well, but which other people also do. In general, organisations with a USP tend to work in high-tech industries such as SAAS or software development, where they'll have a USP for a couple of years, until others in their market catch up.
What some companies do have, however, is a USC - a Unique Selling Combination - which makes them unique and valuabe in their market. Learn more about this concept on our blog post about uniqueness in a market.
Navanter - truly unique, better, and different
At Navanter, we're fortunate to be truly unique in our market, with a combination of expertise which is better and different from other sales consultancies.
At Navanter, we recognise that the skills of salespeople can be complemented by the strategic and action-planning skills of project management teams to dramatically enhance the effectiveness of a sales team. And we recognise that the consulting and interpersonal skills of salespeople can enable solution delivery teams to delight customers. Adopt these skills into your organisation, and you facilitate a strategic view of the customer journey which:
- Creates better salespeople
- Allows delivery teams to become more customer-oriented
- Turns customers into repeat purchasers and loyal advocates