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Improve your skills with Navanter's latest webinar

Title: Differentiating Yourself from the Competition for Every Prospect
Date: Tuesday 2nd November, 2021
Time: 1pm GMT, 2pm CET, 9am EST - 1 hour

About the webinar
When people talk about differentiating themselves from the competition, they often focus on just one thing. The USP - the Unique Selling Point. There are two problems with this approach. The first, is that very few organisations actually have a USP. The second problem is that even by talking about your USP, particularly later in the sale when objections surface, immediately switches the focus from the prospect (where it should be) to the seller.

In this 1-hour workshop, you'll learn how to really differentiate yourself from the competition, and how to do it on a prospect-by-prospect basis so that the approach is personal for all opportunities. In this way, you maximise your chance of winning the deal against whatever alternatives the prospect is looking at.

You will learn how to identify the buying criteria of the prospect and how to position your solution in line with that. You will then consider the other options a prospect has available to them, and take steps to strengthen your competitive position and manage a complex sale through to its conclusion.

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