Navanter

LinkedIn™ Skills


for Salespeople

UK: +44 (0)20 7164 6959
USA: +1 (617) 431 3011

At Navanter, we provide off-the-shelf as well as bespoke training courses. These courses can be run as-is, or customised to your needs. Most of our work is fully bespoke for individual clients - contact us to discuss your needs.

Generate leads and enhance credibility with customers


According to IDC, 75% of B2B buyers and 84% of C-level purchasers use social media to help them make purchasing decisions.

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Although many of the interpersonal skills required to sell effectively don't change, the technological ones definitely do. Buyers have changed their approach, and far more of a purchasing decision is now made without the salesperson being present. Through the growth of search engines, social media and online review sites, today's buyer has more information available than ever before to inform purchasing decisions. They also expect sellers to have done their homework when they reach out by phone or in person.

LinkedIn™ is the network of choice for most B2B buyers, with 59% of LinkedIn users not actively using any other networks to inform their purchasing decisions, it's the network that will have the biggest impact on B2B sales.

Who should attend?

Salespeople and leaders who want to embrace LinkedIn™ and incorporate its features and benefits into their personal or team selling strategy.


Key topics

LinkedIn™ overview
Setting up your LinkedIn™ profile
Optimising text for key search terms
Building a profile with impact
LinkedIn™ etiquette and best practice
The 12-point multi-touch strategy
Expanding your network
Monitoring and measuring your activity
Using LinkedIn™ to generate intelligence
Finding leads through social channels

Why take this training course with us?

LinkedIn™ is one of the most talked-about topics in sales today. There are two types of trainer - the technical LinkedIn trainers who train in all the features of LinkedIn™ in impressive detail. Many of these see LinkedIn™ as a sales solution in its own right, and for certain types of product, this is correct.

The second category is practical trainers. This is the category that Navanter falls into - a sales training company which understands that LinkedIn™ should fit into the overall sales strategy of an organisation. We don't see LinkedIn™ as an alternative to the telephone or to face-to-face meetings. We use LinkedIn™ as a path to building wider and stronger relationships with potential and existing clients, to increasing the impact when we engage in traditional ways, and to reaching potential customers who wouldn't even be on the radar otherwise.

If you're reading this course outline at the moment, chances are that somehow LinkedIn™ has contributed to you reaching this page!

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